02.24.11

Leahy To Bring Senate Panel To Vermont For Hearing Focusing On Protecting The Vermont Brand

Senator Patrick Leahy (D-Vt.) announced today that he will bring the U.S. Senate Judiciary Committee to Vermont for a hearing on Monday, March 7, to look at ways to protect and promote Vermont’s unique brand.

Leahy is the chairman of the Senate Judiciary Committee, and he has set the hearing, titled “Strategies to Protect and Promote Vermont Brands,” for 10:00 a.m. on Monday, March 7, in the Ross Gymnasium at St. Michael’s College in Colchester, Vt. 

“Vermont’s name has come to define the high quality of the products made in our state,” said Leahy.  “Efforts to strengthen and protect our state’s brand have always been the product of a partnership between the private and public sectors.  This hearing will give us an opportunity to find ways to build on that partnership and discover ways to protect and improve the quality brands that have come to define Vermont’s foods and products.”

The Vermont brand promotes connections between foods and products built on the state’s strong reputation for quality.  The hearing will focus on efforts underway in Vermont to improve brands, and how approaches for celebrating and promoting Vermont’s unique products must also include strategies to protect them.

Vermont Secretary of Commerce Lawrence Miller and Vermont Secretary of Agriculture Chuck Ross will testify at the hearing.  Also testifying will be Dr. Amy Trubek of the University of Vermont; Mike Rainville, the President of Vermont Wood Manufacturers Association and President of Maple Landmark Woodcraft; and Roberta MacDonald, the Senior Vice President for Marketing at Cabot Creamery and member of Vermont Specialty Foods Association.

Only the panelists will offer testimony during the hearing but others are encouraged to attend and to submit written testimony for the record.  This can be done at the hearing, or electronically before or for one week after the hearing by sending to:

Vermont_Brands@judiciary-dem.senate.gov

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NOTICE OF COMMITTEE FIELD HEARING

 

The Senate Committee on the Judiciary has scheduled a hearing entitled “Strategies to Protect and Promote Vermont Brands” for Monday, March 7, 2011 at 10:00 a.m. in the Ross Gymnasium at St. Michael’s College, Colchester, Vermont.

By order of the Chairman.

Witness List

Hearing before the
Senate Committee on the Judiciary

On

“Strategies to Protect and Promote Vermont Brands”


Monday, March 7, 2011
Ross Gymnasium, St. Michael’s College, Colchester, Vermont
10:00 a.m.


Panel I

Lawrence Miller
Vermont Secretary of Commerce
Agency of Commerce & Community Development
Montpelier, VT

Chuck Ross
Vermont Secretary of Agriculture
Agency of Agriculture, Food and Markets
Montpelier, VT

Panel II

Roberta MacDonald
Vermont Specialty Foods Association
Vermont Cheese Council
Senior Vice President of Marketing
Cabot Creamery Cooperative
Montpelier, VT

Michael Rainville
President, Vermont Wood Manufacturers Association
Founder and President, Maple Landmark, Inc
Middlebury, VT

Amy Trubek
Assistant Professor
Department Nutrition and Food Science, University of Vermont
Burlington, VT

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Press Contact

David Carle: 202-224-3693